On any given day, more than 100 million pairs of eyes watch an online video. It could be about how to roast a turkey or build a treehouse or speak French. Often, it’s about where to buy a house. So why is it such a high number of real-estate agents are guilty of failing to forge into the future?
“The stats say that people sit up and take notice when video is involved in the presentation of a product or service,” writes Mark Courtney in an article on LinkedIn titled “The Persuasive Power of Real Estate Videos.” “This is particularly appealing…within a crowded marketplace because a good video grabs the attention of potential buyers, giving agents the opportunity to stand out among the competition.”
Here are five reasons Realtors are well-advised to take advantage of the opportunity.
Listings with links to videos get 403-percent more hits – i.e., leads – than listings without videos.
Nine out of 10 searchers on the Internet said videos are helpful in their decisions on whether to buy or not.
According to Cisco, a leading technology company based in San Jose, Calif., Web content will comprise 80 percent video by 2018.
Three-quarters of searchers on the Internet visit the Web site of the company that posted a video after they view that video.
More than one-quarter of searchers on the Internet look for more information about an item – in this case, a property – after having watched a video highlighting it.
Numbers don’t lie. It’s time to start recording.